It’s difficult to create engagement when we are bombarded by more than 5,000 brand messages a day. That’s why timing is critical. SPIKE will teach you how to recognize, anticipate, or even create a Sudden Point of Interest that Kick-starts Exposure – a SPIKE. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. With Adele Cehrs’ proven methodology, you can turn a SPIKE into a strategic platform to improve results, build respect and boost your ROI.
“Distraction breeds mediocrity. SPIKE Your Brand shows readers how to focus on outcomes that matter. Excellent advice!” —Robb Lee, Chief Marketing & Communications Officer, ASAE
“Perhaps the most useful book a marketer or communications professional will read in this decade. Full of great advice, brilliant ideas and solutions for a world that has turned upside down.” —Katie Delahaye Paine, CEO of KDPaine & Partners and The Delahaye Group and author of Measuring Public Relations and Measuring the Networked Nonprofit, Using Data to Change the World
SPIKE Your Brand ROI is available for purchase from the following retailers: